Filter
- Topics
- All
- AI and Machine Learning
- Analytics & BI/Benchmarking
- Blue Ridge Product Toolbox
- BLUEPRINT 2021
- Career Diaries
- Change Management & Adoption
- Cost Control & Reduction
- Data Science
- Discrete Manufacturing
- Europe
- Events & Conferences
- Resiliency & Disruption
- Hero Stories
- Integrated Business Planning
- Integrations
- Inventory Optimization
- Multi-Echelon Inventory Optimization
- Net Pricing
- NetSuite
- Partnerships
- Planning + Pricing Solutions
- Platform
- Price Optimization & Management
- Pricing Advanced Analytics
- Promotion Pricing
- Sales & Operations Planning
- Seasonality
- Specialty Retail
- Supply Chain Planning
- Support & Services
- Sustainability
- Value-Based Pricing
- Wholesale Distribution
Forbes: These 7 Words Prove You Don’t “Got Marketing”
Published by
May 24, 2021
Today the Forbes Communications Council published an article by Blue Ridge CMO Ed Rusch making a point that is solid, yet often overlooked by CEOs, CMOs and key leaders across the organization:
If you’re hearing (or saying),
“… and then marketing can pretty it up!”
“I’m not sure, but I know it when I see it!”
Then you don’t “got marketing.
Some key takeaways from the article:
- Marketing can add more value to your organization; not just make aesthetically pleasing touches on things at the 11th hour
- If you expect to create certainty and value in ever more volatile times, start by shedding the idea that Marketing is a cost center
- Marketing ‘done right’ means actively operating as a growth center and profitability booster, aligned to the P&L and company strategy
- Do no confuse vanity metrics with material ones; pick the top 3-4 and ditch the “elevator music” ones
- Reframe chatter about aesthetics to focus on the criticality of building brand equity, message discipline and moving a customer’s journey forward
- Partner up; identify where cross-functional success metrics intersect to achieve more together
Read the full article in Forbes:
