- Topics
- All
- AI and Machine Learning
- Analytics & BI/Benchmarking
- Automotive
- Blue Ridge Product Toolbox
- BLUEPRINT 2021
- Career Diaries
- Change Management & Adoption
- China's lockdown
- Cost Control & Reduction
- customer success
- Data Science
- Demand Forecasting
- Demand Planning
- Demand Volatility
- Discrete Manufacturing
- diversify supply chain
- enterprise resource planning erp
- Europe
- Events & Conferences
- Resiliency & Disruption
- foodservice
- Hero Stories
- high inflation
- inflation
- Integrated Business Planning
- Integrations
- Inventory Optimization
- leadership
- Multi-Echelon Inventory Optimization
- Net Pricing
- NetSuite
- Partnerships
- Planning + Pricing Solutions
- Platform
- price increases
- Price Optimization & Management
- Pricing Advanced Analytics
- procurement
- profit
- Promotion Pricing
- Recent
- Sales & Operations Planning
- Seasonality
- semiconductor shortages
- Specialty Retail
- Strategic partnership
- supplier chain management
- Supply Chain Planning
- Supply Chain Planning System
- supply chain software
- Support & Services
- Sustainability
- Value-Based Pricing
- Wholesale Distribution
Forbes Explores Importance of The Voice of the Customer with Ed Rusch
A new Forbes article with Blue Ridge CMO Ed Rusch shows why companies must focus on the voice of the customer, not the voice of the vendor, to create certainty in ever more volatile times.
We see this in software development and especially right here in our world with the science of demand planning and pricing optimization.
Ed points out a concept that’s a simple one, albeit more often ignored than followed by even the smartest of marketers:
People seeking help with real problems need real answers that are actually useful. “Look-at-me” content is dead.
It’s time for technology providers to take responsibility and drive communications from the outside-in view. To get laser-focused and speak to the people in a way that helps them build resiliency to their circumstances. Endless words about product features and functions will yield nothing but endless yawns.
Read more in Forbes:
Focus On The Voice Of The Customer, Not The Voice Of The Vendor
