6 Noteworthy Trends the Dutch Food Industry is Finding from COVID Round 2 (Part 6)

Welcome back! Part 6 of this series wraps up today with:

#6:  Ecommerce Growth, Muddled by Politics

Ecommerce will grow by about 12.7% in 2020, reaching €717 billion, according to the European Ecommerce Regional Report 2020 launched by Ecommerce Europe and EuroCommerce:

  • Western Europe is the most developing, with 70% market share of the total B2C online turnover and highest number of online shoppers (83%)
  • Southern Europe is the second-highest for ecommerce growth (15%), followed by Northern Europe (7%), Central Europe (6%) and Eastern Europe (1%)
  • Romania, Bulgaria and Spain are the fastest growers

Who has the most online shoppers?

  1. United Kingdom – 94%
  2. Denmark – 86%
  3. Germany, The Netherlands and Sweden (all 84%)

That growth is causing challenges for online merchants.

Specifically, Dutch food organisations are reporting difficulty implementing solutions across EU borders, due to regulatory fragmentation and divergent national approaches to the crisis:

“In light of the current acceleration of the digital and green policy agendas, we need to step up our ambitions to build a stronger European Union with a truly harmonized single market.” – Luca Cassetti, Secretary General of Ecommerce Europe.

In addition, the broader set of selling channels, buying preferences and delivery pressures require a more efficient and reliable science behind keeping customers happy.


So there you have it. The 6 lessons food businesses can learn from the Dutch food industry as we continue pushing through the COVID-19 crisis. We’d like to say that this will be the last supply chain disruption ever. But let’s get real. There will be many more – different details, same impact.

How can you prepare your foodservice supply chain for the next one? Talk to Blue Ridge. We can help you understand the science behind inventory planning:

  • What is the cost of a great customer experience?
  • Where are there opportunities to ramp up or down supply to minimize bottom-line costs?
  • How can you more efficiently visualise what people are buying, when, how and how much they are willing to pay for it?
  • How does technology build resilience to macro-economic pressures?

Schedule a 15-minute conversation with a supply chain expert now.

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